Promotion & Marketing

Three times as many reservation requests: here’s the secret

Bed and breakfast Pax Tibi

The presentation page of B&B Pax Tibi in the Netherlands is viewed at least five times as often.

In 2014, Bed & Breakfast Pax Tibi in Reeuwijk received three times as many reservation requests through as in 2013. The secret? A completely filled out presentation page.

The presentation page of B&B Pax Tibi on in February 2014 contained only a few pictures and no translations.  Because of this, Pax Tibi had a low position in the search results. Owner Katja Toet decided that it was time for action. She added the maximum number of pictures: 18 general pictures, plus 4 extra pictures per room. In addition, she wrote new descriptions for the rooms and added translations.

Bed and Breakfast Pax Tibi

Reservation requests tripled!
Thanks to the adjustments, B&B Pax Tibi climbed to a top position in the search results of In 2014, the presentation page was viewed 5 times as often than before. With immediate result: That same year B&B Pax Tibi received three times as many reservation requests than in 2013.

Katja Toet is now working on her presentation page more enthusiastically than ever. “I’ve become a fanatic”, she tells us. “You can see the difference in the statistics so clearly. It has an immediate effect.”

Inspired? Your B&B can achieve this as well!
Would you like your B&B to reach a higher position in the search results of as well? Then make sure your presentation page meets the following terms:

  • 18 general pictures + 4 room pictures per room. Add pictures >>
  • A good general description, short description and key words. Modify >>
  •  Translations in 5 foreign languages (Use Google Translate to simply translate your texts).
  •  A minimum of 4 reviews (the higher your average review score, the better).
  • A well filled out availability calendar. Quick guide >>
  • A YouTube-link to a video of your bed & breakfast.

Questions and contact
You can complete your presentation page in the owner service: Log in with your email address and password. If you run into any problems, then don’t hesitate to contact us. We are happy to help!

About the author

Janneke Scheepers

Janneke Scheepers is web editor at Bed & Breakfast Europe. She writes blogs, articles and newsletters about all aspects of the B&B sector in Europe.

1 Comment

Leave a Comment