International travel recovers
Now that the pandemic is fading into the background and travel regulations were lifted, we see that confidence in international travel is increasing. The preference for small-scale accommodations with plenty of privacy remains. Therefore, more and more accommodations are booked via Bedandbreakfast.eu. In Q1 of 2022, the total number of bookings was even 85% higher than in the same period last year. This trend currently continues steadily.
Booking intention
The past years, Bedandbreakfast.eu noticed that the website – despite the crisis – was frequently used to orientate on accommodations. A final booking was often made last-minute, to avoid disappointments regarding travel restrictions. This year, we see huge positive differences in the ratio of website visitors and successful bookings. The so-called conversion ratio in Q1 of 2022 was even 90% higher than in 2021. A great example of the increasing confidence and demand for new travel experiences.
Interest in small-scale accommodations
The pandemic has changed people’s travel behavior. Where people used to prefer a large hotel, for example, this has now shifted to a need for privacy and small scale. For Bedandbreakfast.eu, this even means a turnover increase of 236% in Q1 of 2022, compared to a year earlier. Travelers experience the personal approach of a B&B as very pleasant, where there is room for customization and thinking along with the guest. A need that has become increasingly important.
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