Innkeeper Service

Additional functions for optimising your listing

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Your listing page will be more user-friendly if you apply additional presentation options to your listing (facilities, videos, location and restrictions). This will contribute to a higher search result ranking and make your B&B more findable. And the end-result? More reservations.

Optimise your B&B Listing Page

The following information is required in order to optimise your listing page:

  • Description of your Bed and Breakfast
  • Description of rooms and room rates
  • Images added to your listing page

Hint: use the additional presentation options

  • Facilities and policies
  • Videos
  • Map location
  • Restrictions

Stand out from the Competition

These additional presentation options are not required for the activation of your listing, although they will help you stand out from the competition. By using additional presentation options, you’ll gain a higher search result ranking on our website. Result? More reservations!

Facilities and Policies

In the Innkeeper Service, you as B&B innkeeper have the option of specifying the Facilities and Policies at your Bed and Breakfast. Mark what aspects apply to your Bed and Breakfast so that these can be displayed on your listing page. Potential guests often use filters when searching. Example: If your B&B has a jacuzzi and you’ve marked that field, your B&B will be displayed in search results when potential guests use the ‘jacuzzi’ filter.

Videos

If you’ve recorded quality footage, we recommend that you add video to your listing page. This will perfectly illustrate what makes your Bed and Breakfast unique. You can also add a vlog (video weblog) to your page. Activate your footage as follows:

  • Post your B&B footage to YouTube
  • Go to the Innkeeper Service
  • Click on Videos under ‘My listing’ in the menu
  • Paste your YouTube URL here

Location of your Bed and Breakfast

The location of your Bed and Breakfast should be clearly visible on the map at the bottom of your listing page. You can change your location if desired.

  • Go to the Innkeeper Service
  • Click on ‘Location on map’ under ‘My listing’ in the menu
  • Adjust your location on the map

Restrictions

You can specify Restrictions in the Innkeeper Service. Examples include a ‘Minimum stay’ option during certain periods or restrictions applicable to days of arrival and departure.

Articles on Listing Page Optimisation

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Josjah Thalen

Web editor at Bedandbreakfast.eu.

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