1. Create descriptions that attract and engage
The general description of your accommodation on Bedandbreakfast.eu is not only read by potential guests but also by search engines like Google. By making your general description more SEO friendly, you can make your online listing more visible to Google. SEO stands for search engine optimisation. Writing valuable content for your clients, Google will understand and evaluate your general description and push your listing for better results.
- First and foremost, it is important to write a genuinely helpful and user-friendly text for visitors. Search engines increasingly value the user-friendliness and usability of websites. So you should provide enough information to help the reader decide to book your B&B. For example, why should the guest choose your B&B?
- For every text you publish online, it is crucial that it is original. This also applies to the general description on Bedandbreakfast.eu. Do not copy and paste texts from other sites featuring your B&B. Google recognises it as a text taken from another website and not adapted to the needs of Bedandbreakfast.eu visitors; this can affect the position of your B&B.
- Ensure that the full name of your accommodation appears twice in the general description. Use exactly the same name that you use for your B&B on Bedandbreakfast.eu, so Google can recognise it.
- Naturally, you should add keywords to your general description related to your B&B. What does your accommodation offer regarding breakfast, hospitality, type of accommodation, location, nearby attractions, or special services?
2. Tell us about yourself and your B&B
Both Google and guests reward Websites and pages with genuinely interesting, original content. Need inspiration for your general description? Think about what makes your B&B unique – you! Introduce yourself and explain how you welcome guests, for example, in person or contactless. Mention your activities or services or why you decided to open a B&B. Also, note something about the property itself and the interior. Are your guests sleeping in a monumental building, an old family house, or a rural farmhouse that you have renovated yourself? Guests enjoy knowing the story behind a B&B.
3. Places of interest nearby
Another idea is to briefly describe the view from the window at your B&B. Perhaps your B&B is in a bustling city, an idyllic village, or the rolling countryside. It is also advisable to mention nearby attractions in your general description. Consider local monuments, nearby cities, amusement parks, zoos, and more. Maybe your B&B is located on the oldest street in the city? It’s these things that make your B&B unique. Read your guestbook or reviews to discover what guests find special about your B&B.
4. Translation in 6 languages
Bedandbreakfast.eu has an international audience and is available in 6 different languages. Therefore, ensure that you add the general description in all languages so more visitors will understand what your B&B has to offer. Tip: write the text in English and translate it with an online translation tool. Even if the text is not 100% grammatically correct, it is better than no text at all. If you prefer our specialised translators to do the translation, feel free to contact us for more information and rates.
5. Get started
Try to write your text as if you are talking to a potential guest or friend on the phone. Use a simple and conversational tone that reflects the hospitality and personal character of you and your B&B. The guest must clearly understand what you offer and what to expect from the accommodation. Try to make guests want to know more about your B&B and the location. And good to know: the general description on Bedandbreakfast.eu can contain a maximum of 1000 characters!
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