Promotion & Marketing

Ready for the new booking season? Seven tips

bed & breakfast presentation page

Make sure your presentation page on is up to date and attractive.

The booking season has started again! In many families, the anticipatory pleasure begins: where will we go this year? This is the time when your B&B needs to be easy to find, and attractive. With our checklist you can simply create an irresistible presentation on for your bed & breakfast.

Checklist presentation page on

  • Charming pictures: make sure you have beautiful pictures of your property, the garden, and the guest rooms and – not to forget, breakfast.
  • Current prices: are your room rates already adjusted for 2012? Or try making an offer with the help of the new price table.
  • Attractive text: mention the strong points of your bed & breakfast immediately in the first paragraph and keep the complete text brief and clear.
  • Key words: In your text, use important key words that are typical for your B&B, such as ‘wheelchair friendly’, ‘privacy’ or ‘swimming pool’. That way, your B&B will be easier to find by search engines such as Google.
  • Reviews: ask your guests to fill-out the review form of
  • Translations: make sure your texts are translated perfectly.
  • Videos: You can easily place a YouTube-video of your bed & breakfast on your presentation page.

Your B&B on
On, your accommodation is brought to the attention of hundreds of thousands of website visitors per month. With an extensive mention you can add a photo album of your B&B, make offers, receive reviews and much more. You can get a free mention in just a few steps, or get an extensive mention for only € 75 (excl. vat) per year! View the options and register now >>

About the author

Janneke Scheepers

Janneke Scheepers is web editor at Bed & Breakfast Europe. She writes blogs, articles and newsletters about all aspects of the B&B sector in Europe.

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