Social Media

Your bed & breakfast on Facebook: speed course part 1

Facebook Page for your Bed & breakfast

A Facebook page like this can be created in 10 minutes. Tip: Collect some beautiful pictures in a separate folder on your computer.

You would like to promote your bed & breakfast on Facebook. But, where to start? First you create a Facebook page for your bed & breakfast. In part 1 of this speed course we will explain how to do this step by step.

Do you have a Facebook account?
In order to create a page for your bed & breakfast on Facebook, you must have an account. Do you not have a personal Facebook profile yet? Then go to Facebook.com, fill out the registration form and click ‘Register’. You are automatically led through the steps.

Creating a page for your bed & breakfast
Now you can create a Facebook page for your bed & breakfast. A Facebook page is free and you can create one within 15 minutes. Tip: collect some beautiful pictures you would like to use in a separate folder on your computer. Now go to Facebook.com/pages/create.php and follow the steps below:

  • Step 1: Click ‘Local business or place’.
b&b Facebook Page
  • Step 2: choose a category, for example ‘Local business’ and fill in the name of your bed & breakfast.  Later on, this name will form the web address of your page. Fill in the other insert fields and click ‘Get started’.
Facebook page for your bed & breakfast
  • Step 3: Fill in general information about your bed and breakfast and add the URL of your presentation page on Bedandbreakfast.eu or your own website. Click ‘Save info’.
Bed & breakfast Facebook page
  • Step 4: You can now upload a photo or import one from your website. Use your logo or another image that people will associate to your B&B as a profile photo. Click ‘Save photo’.
Creating a B&B Facebook page
  • Step 5: you can now pay for ads. Click ‘Skip’ if you don’t want to do this.

Click ‘Like’
Your page has now been created. Click ‘Like’ to be the first to like your page. Subsequently, add a nice cover photo that reflects your bed & breakfast by clicking ‘Add a cover’. This is the first thing people will see when they open your page.

Bed & Breakfast Facebook Page

Add a couple of favourites to your page. For example, go to the Facebook page of Bedandbreakfast.eu and click ‘Like’. You can now start posting your first messages and invite people. You can read more about this in the next parts of this speed course:

About the author

Janneke Scheepers

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