{"id":73,"date":"2011-03-01T16:11:40","date_gmt":"2011-03-01T16:11:40","guid":{"rendered":"http:\/\/www.bedandbreakfast.eu\/blog\/innkeepers\/?p=93"},"modified":"2016-09-21T08:07:36","modified_gmt":"2016-09-21T08:07:36","slug":"in-search-for-the-strength-of-you-bb","status":"publish","type":"post","link":"https:\/\/blog.bedandbreakfast.eu\/innkeepers\/in-search-for-the-strength-of-you-bb\/","title":{"rendered":"In search for the strength of your B&amp;B"},"content":{"rendered":"<div id=\"attachment_467\" style=\"width: 510px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.bedandbreakfast.eu\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-467\" class=\"size-full wp-image-467  \" title=\"Bed and breakfast fireplace\" alt=\"Bed &amp; Breakfast USP\" src=\"https:\/\/www.bedandbreakfast.nl\/blog\/eigenaren\/wp-content\/uploads\/2011\/02\/Foto-BB-At-The-Beach-Den-Haag.jpg\" width=\"500\" height=\"332\" \/><\/a><p id=\"caption-attachment-467\" class=\"wp-caption-text\">Ask yourself: what do your guests appreciate most?<\/p><\/div>\n<p>If you want to promote your bed &amp; breakfast succesfully, you&#8217;ll need a proper <a title=\"Article: how unique is your B&amp;B?\" href=\"https:\/\/www.bedandbreakfast.eu\/blog\/innkeepers\/2011\/03\/01\/how-unique-is-your-bb\/\" target=\"_self\">USP or Unique Selling Proposition (USP)<\/a>. A USP is a promise that convinces guests to choose your B&amp;B, instead of a competitioner. But how do you get one?<!--more--><\/p>\n<p>To find out what your USP is, you can ask yourself some of the following questions.<\/p>\n<ul>\n<li>What characteristics of my B&amp;B are unique?<\/li>\n<li>What are the benefits of these characteristics for my guests,<\/li>\n<li>What do my guests expect from me?<\/li>\n<li>What kind of USPs do they use, and what is it your B&amp;B is offering what they do not?<\/li>\n<\/ul>\n<p>If you can simply answer the questions above, try to phrase a catchy USP in one or two sentences. Examples of powerful USPs are: \u201cRoom with fireplace! You get the firewood for free\u201d. Or: \u201cFlopping into the comfy couch. The magazines are already waiting for you\u201d. This is also an excellent example: \u201cIn the morning the children can collect eggs with the farmer, while you enjoy a good book\u201d.<\/p>\n<p><strong>Inspiration from reviews<br \/>\n<\/strong>Browse through your guestbook and take a look at the guest reviews on <a title=\"Bedandbreakfast.eu\" href=\"http:\/\/www.bedandbreakfast.eu\" target=\"_self\">Bedandbreakfast.eu<\/a> sometime. What do your guests write about? What did they enjoy in particular? This could very possible be your USP! An original, little daring USP is all right. After all, it is what makes your B&amp;B unique.<\/p>\n<p>And to conclude: use your USP. Do not be modest about it, but emphasize it in your communications, for example, on your presentation page on <a title=\"Bedandbreakfast.eu\" href=\"http:\/\/www.bedandbreakfast.eu\" target=\"_self\">Bedandbreakfast.eu<\/a> or on your own website. <em>If you\u2019ve got it, flaunt it!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to promote your bed &amp; breakfast succesfully, you&#8217;ll need a proper USP or Unique Selling Proposition (USP). A USP is a promise that convinces guests to choose your B&amp;B, instead of a competitioner. But how do you get one?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3,149],"tags":[6,8,7,11,18],"coauthors":[230],"class_list":["post-73","post","type-post","status-publish","format-standard","hentry","category-marketing","category-workshop-2","tag-bb","tag-bed-breakfast","tag-bed-and-breakfast","tag-communications","tag-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In search for the strength of your B&amp;B - Bed and Breakfast Innkeepers Blog | Bedandbreakfast.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bedandbreakfast.eu\/innkeepers\/in-search-for-the-strength-of-you-bb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In search for the strength of your B&amp;B - Bed and Breakfast Innkeepers Blog | Bedandbreakfast.eu\" \/>\n<meta property=\"og:description\" content=\"If you want to promote your bed &amp; breakfast succesfully, you&#8217;ll need a proper USP or Unique Selling Proposition (USP). 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