{"id":465,"date":"2011-11-15T11:50:10","date_gmt":"2011-11-15T11:50:10","guid":{"rendered":"http:\/\/www.bedandbreakfast.eu\/blog\/innkeepers\/?p=572"},"modified":"2016-09-21T08:03:42","modified_gmt":"2016-09-21T08:03:42","slug":"opening-a-bed-breakfast-get-to-know-your-target-group","status":"publish","type":"post","link":"https:\/\/blog.bedandbreakfast.eu\/innkeepers\/opening-a-bed-breakfast-get-to-know-your-target-group\/","title":{"rendered":"Get to know your guest when starting a B&B"},"content":{"rendered":"
\"Bed<\/a>

Make sure you have a global image of your guests in advance.<\/p><\/div>\n

If you want to start a bed & breakfast<\/a> then it\u2019s important to get a clear image of your target group in advance. Ask yourself the question: who are the guests I am going to welcome in my B&B? It makes a world of difference if you focus on business people or families with children. The more concrete you can describe your target group, the more aimed you can adjust your promotion and offer to that.<\/p>\n

Families or 50+?<\/strong>
\nYou may prefer a certain target group, such as families, earning couples without children or people older than 50. In that case, you can specifically focus your promotion on this target group. Also with a certain value for money you can attract certain target groups more than others.<\/p>\n

Characteristics B&B visitor<\/strong>
\nMaybe you don\u2019t have a preference and just want to attract a public that is as broad as possible. The group of B&B visitors is as diverse as the bed & breakfast itself. Still, many visitors share a number of characterisations you can adapt to. Today\u2019s B&B visitor:<\/p>\n