{"id":20435,"date":"2025-01-02T10:41:10","date_gmt":"2025-01-02T10:41:10","guid":{"rendered":"http:\/\/blog.bedandbreakfast.eu\/innkeepers\/?p=20435"},"modified":"2025-09-03T09:07:46","modified_gmt":"2025-09-03T09:07:46","slug":"5-tips-for-writing-an-attractive-bb-description","status":"publish","type":"post","link":"https:\/\/blog.bedandbreakfast.eu\/innkeepers\/5-tips-for-writing-an-attractive-bb-description\/","title":{"rendered":"5 tips for writing an attractive B&#038;B Description"},"content":{"rendered":"<h4>1. Create descriptions that attract and engage<\/h4>\n<p>Writing text for the web doesn&#8217;t just help potential clients see you, it also helps search engines like Google. Improving your description means using certain tricks that will make your listing more visible on Google. How can you optimize your writing so that Google understands the key topics of your page and properly positions your B&amp;B?<\/p>\n<ul>\n<li>First and foremost, it is important to write a genuinely helpful and user-friendly text for visitors. Search engines increasingly value the user-friendliness and usability of websites. So you should provide enough information to help the reader decide to book your B&amp;B. For example, why should the guest choose your B&amp;B?<\/li>\n<li>For every text you publish online, it is crucial that it is original. This also applies to the general description on Bedandbreakfast.eu. Do not copy and paste texts from other sites featuring your B&amp;B. Google recognises it as a text taken from another website and not adapted to the needs of Bedandbreakfast.eu visitors; this can affect the position of your B&amp;B.<\/li>\n<li>Ensure that the full name of your accommodation appears twice in the general description. Use exactly the same name that you use for your B&amp;B on Bedandbreakfast.eu, so Google can recognise it.<\/li>\n<li>You should add keywords in a natural way to your general description related to your B&amp;B, avoiding keyword stuffing. What does your accommodation offer regarding breakfast, hospitality, type of accommodation, location, nearby attractions, or special services?<\/li>\n<\/ul>\n<h4>2. Tell us about yourself and your B&amp;B<\/h4>\n<p>Both Google and guests reward Websites and pages with genuinely interesting, original content. Need inspiration for your general description? Think about what makes your B&amp;B unique &#8211; you! Introduce yourself and explain how you welcome guests, for example, in person or contactless. Mention your activities or services or why you decided to open a B&amp;B. Also, note something about the property itself and the interior. Are your guests sleeping in a monumental building, an old family house, or a rural farmhouse that you have renovated yourself? Guests enjoy knowing the story behind a B&amp;B.<\/p>\n<h4>3. Places of interest nearby<\/h4>\n<p>Another idea is to briefly describe the view from the window at your B&amp;B. Perhaps your B&amp;B is in a bustling city, an idyllic village, or the rolling countryside. It is also advisable to mention nearby attractions in your general description. Consider local monuments, nearby cities, amusement parks, zoos, and more. Maybe your B&amp;B is located on the oldest street in the city? It&#8217;s these things that make your B&amp;B unique. Read your guestbook or reviews to discover what guests find special about your B&amp;B.<\/p>\n<h4>4. Translation in 6 languages<\/h4>\n<p>Bedandbreakfast.eu has an international audience and is available in 6 different languages. Therefore, ensure that you add the general description in all languages so more visitors will understand what your B&amp;B has to offer. Tip: write the text in English and translate it with an online translation tool. Even if the text is not 100% grammatically correct, it is better than no text at all. If you prefer our specialised translators to do the translation, feel free to contact us for more information and rates.<\/p>\n<h4>5. Get started<\/h4>\n<p>Try to write your text as if you are talking to a potential guest or friend on the phone. Use a simple and conversational tone that reflects the hospitality and personal character of you and your B&amp;B. The guest must clearly understand what you offer and what to expect from the accommodation. Try to make guests want to know more about your B&amp;B and the location. And good to know: the general description on Bedandbreakfast.eu can contain a maximum of 1000 characters!<\/p>\n<p><strong><a class=\"mks_button mks_button_medium rounded\" href=\"#\" target=\"_self\" style=\"color: #FFFFFF; background-color: #e3458c;\" >Improve general description<\/a><\/strong><\/p>\n<p><strong>You may also like:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bedandbreakfast.eu\/blog\/innkeepers\/optimizing-your-presentation-page-is-definitely-worth-it\/\">Optimizing your presentation page is definitely worth it!<\/a><\/li>\n<li><a href=\"https:\/\/www.bedandbreakfast.eu\/blog\/innkeepers\/how-to-add-reservations-manually\/\">How to Add Reservations Manually and Gain Reviews<\/a><\/li>\n<li><a href=\"https:\/\/www.bedandbreakfast.eu\/blog\/innkeepers\/5-steps-to-perfect-photos\/\">5 Steps to Perfect Photos<\/a><\/li>\n<\/ul>\n<p><strong>Share this article:<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A well-written general description which presents your B&#038;B and its services, can convince a potential guest to book your accommodation. Don&#8217;t underestimate its importance, read our tips to find out what you should consider when writing the general description of your listing on Bedandbreakfast.eu.<\/p>\n","protected":false},"author":24,"featured_media":20482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3019],"tags":[],"coauthors":[3351],"class_list":["post-20435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innkeeper-service"],"yoast_head":"<!-- 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