{"id":5223,"date":"2013-01-14T13:13:35","date_gmt":"2013-01-14T13:13:35","guid":{"rendered":"https:\/\/blog.bedandbreakfast.eu\/innkeepers\/2013\/01\/14\/superpromotie-voor-je-bed-breakfast-op-sociale-media\/"},"modified":"2013-01-14T13:13:35","modified_gmt":"2013-01-14T13:13:35","slug":"superpromotie-voor-je-bed-breakfast-op-sociale-media","status":"publish","type":"post","link":"https:\/\/blog.bedandbreakfast.eu\/innkeepers\/nl\/superpromotie-voor-je-bed-breakfast-op-sociale-media\/","title":{"rendered":"Superpromotie voor je bed & breakfast op sociale media"},"content":{"rendered":"
\"Social<\/a>

Begin je avontuur op Twitter, Facebook en LinkedIn met een \u2018social army\u2019.<\/p><\/div>\n

De sociale media bieden veel marketingkansen. Je kunt je bed en breakfast er geweldig promoten. Als je jouw bed & breakfast wilt introduceren op sociale media, hebben we een goede tip voor je.<\/p>\n

B&B-succesverhaal<\/strong>
\nMond-tot-mondreclame is de beste reclame en dat geldt zeker op sociale netwerken. Mensen laten hun keuzes sterk afhangen van tips en ervaringen van vrienden. Als jouw bed & breakfast op Facebook of Twitter te vinden is, kunnen je gasten hun positieve ervaring eenvoudig delen met hun vrienden. En zij zullen sneller geneigd zijn om bij jou boeken waarna ze hun ervaringen ook weer delen\u2026 et cetera.<\/p>\n

Maar hoe begin je nu zo\u2019n succesverhaal binnen sociale media? Het begint natuurlijk met het aanmaken van een profiel en pagina\u2019s voor je bed and breakfast op Facebook en eventueel ook op LinkedIn en Twitter. Elders op deze blog lees je meer over het cre\u00ebren van profielen op Facebook<\/a>, LinkedIn<\/a>, Pinterest<\/a> en Twitter<\/a>.<\/p>\n

Begin met een social army<\/strong>
\nJe B&B heeft een profiel op Twitter, Facebook en\/of een ander sociaal netwerk. En nu? Ga niet meteen alles en iedereen uitnodigen om je te volgen of te liken. Begin met de mensen die jouw bed & breakfast echt een warm hard toedragen. Niet alleen zijn ze zeer te spreken over je B&B, ze zijn er zelfs trots op en zullen je accommodatie tegenover iedereen promoten en verdedigen. Deze mensen zijn je \u2018hyperfans\u2019 en samen vormen ze jouw social armyofwel je \u2019sociale leger\u2019.<\/p>\n

Hyperfan van je bed & breakfast<\/strong>
\nHoe vind je deze hyperfans? Het zijn natuurlijk je partner, eventuele helpers, vrienden en familieleden maar vooral ook je beste klanten. Vaak weet je nog wel welke gasten echt enthousiast waren. Ze hebben bijvoorbeeld een prachtig verhaal geschreven in je gastenboek of een 10 gegeven op Bedandbreakfast.eu<\/a>.<\/p>\n

Stuur deze gasten een leuk berichtje, nodig ze uit om je te volgen op Facebook en Twitter en vraag ze bijvoorbeeld om een aanbeveling te schrijven, hun ervaringen te delen of een foto te posten van hun verblijf in je B&B. Ze vinden het vast erg leuk om via de sociale media met je te linken. Als je op deze manier met je eigen social army begint, cre\u00eber je een positieve basis om op te bouwen. Ga je netwerk vervolgens uitbouwen. Social inside out, heet dat.<\/p>\n

VIP-behandeling<\/strong>
\nJe sociale leger kun je verder aan je verbinden door ze extraatjes te geven zoals aanbiedingen, nieuwtjes en attenties. Je kunt je hyperfans ook vragen om mee te denken over bijvoorbeeld een naam voor je nieuwe gastenkamer of een nieuw arrangement. Ze zullen deze VIP-behandeling graag met anderen delen en zo komt jouw bed & breakfast steeds opnieuw positief onder de aandacht in hun netwerk.<\/p>\n

Superpromotor<\/strong>
\nDe sleutel voor superpromotie op social media is: activatie. Stap voor stap de juiste klanten betrekken en zorgen dat z\u00edj je bed en breakfast voor jou gaan promoten. Op die manier maak je superpromotors van ze. Laat het sneeuwbaleffect beginnen!<\/p>\n","protected":false},"excerpt":{"rendered":"

De sociale media bieden veel marketingkansen. Je kunt je bed en breakfast er geweldig promoten. 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