{"id":5224,"date":"2013-01-14T13:13:35","date_gmt":"2013-01-14T13:13:35","guid":{"rendered":"https:\/\/blog.bedandbreakfast.eu\/innkeepers\/2013\/01\/14\/promotion-geante-pour-ton-bed-breakfast-sur-les-medias-sociales\/"},"modified":"2017-12-18T13:19:35","modified_gmt":"2017-12-18T13:19:35","slug":"promotion-geante-pour-ton-bed-breakfast-sur-les-medias-sociales","status":"publish","type":"post","link":"https:\/\/blog.bedandbreakfast.eu\/innkeepers\/fr\/promotion-geante-pour-ton-bed-breakfast-sur-les-medias-sociales\/","title":{"rendered":"Promotion g\u00e9ante pour ton bed & breakfast sur les m\u00e9dias sociales"},"content":{"rendered":"
\"Social<\/a>

Commence ton aventure sur Twitter, Facebook et LinkedIn avec un \u2018social army\u2019.<\/p><\/div>\n

Les m\u00e9dias sociaux offrent beaucoup d’opportunit\u00e9s.\u00a0Tu pourrais tr\u00e8s bien y promouvoir ton bed en breakfast. Si tu veux introduire ton bed & breakfast dans les m\u00e9dias sociales, nous avons un bon conseil pour toi.\u00a0<\/p>\n

Histoire de succ\u00e8s B&B<\/strong>
\nLa publicit\u00e9 de bouche \u00e0 bouche est la meilleure publicit\u00e9 et cela est vraiment en vigueur pour les r\u00e9seaux sociaux.\u00a0Le choix des gens d\u00e9pend beaucoup des conseils et des exp\u00e9riences d\u2019amis. Si ton bed & breakfast est trouvable sur Facebook ou sur Twitter tes h\u00f4tes pourraient partager leurs exp\u00e9riences positives de fa\u00e7on simple avec leurs amis. Et ils seont plus rapidement motiv\u00e9s de r\u00e9server chez toi pour partager apr\u00e8s leurs exp\u00e9riences\u2026 etc\u2026<\/p>\n

Mais comment pourras-tu commencer une telle histoire de succ\u00e8s dans les m\u00e9dias sociales ? Cela commence bien entendu par le d\u00e9but d\u2019un profil avec des pages pour ton bed and breakfast sur Facebook et \u00e9ventuellement aussi sur LinkedIn et Twitter. Tu pourras lire plus sur comment cr\u00e9er un profil sur Facebook<\/a>, LinkedIn<\/a>, Pinterest<\/a> et Twitter<\/a> ailleurs sur ce blog.<\/p>\n

Commence avec un arm\u00e9e sociale<\/strong>
\nTon B&B a un profil sur Twitter, Facebook et\/ou un autre r\u00e9seau social. Et maintenant ? Ne commencez pas tout de suite par inviter tout et tout le monde \u00e0 te suivre et \u00e0 bien t\u2019aimer. Commence par les personnes qui appr\u00e9cient vraiment ton bed & breakfast. Ces personnes ne sont pas seulement int\u00e9ress\u00e9es par ton B&B, mais ils en sont m\u00eame fiers et ils iront m\u00eame faire de la publicit\u00e9 pour ton B&B pour tout le monde et ils vont aussi d\u00e9fendre ton B&B s\u2019il le faut. Ces personnes sont tes \u2018hyperfans\u2019 et ensemble ces personnes formeront ton social armyofwel ton \u2018arm\u00e9e sociale\u2019.<\/p>\n

Hyperfan de ton bed & breakfast<\/strong>
\nComment pourras-tu trouver ces hyperfans ? Il s\u2019agit bien entendu de ton partenaire, de tes aides \u00e9ventuels, de tes amis et de tes membres de famille mais surtout aussi de tes meilleurs clients. Souvent tu te rappelles encore quels h\u00f4tes \u00e9taient vraiment enthousiasm\u00e9s. Ils ont peut-\u00eatre \u00e9crit une belle histoire dans ton livre d\u2019h\u00f4tes ou ils ont donn\u00e9 la note 20 sur Bedandbreakfast.eu<\/a>.<\/p>\n

Envoyez \u00e0 ces h\u00f4tes un message sympathique, invitez-les \u00e0 te suivre sur Facebook et Twitter et demande leur par exemple d\u2019\u00e9crire une recommandation, de partager leurs exp\u00e9riences ou d\u2019envoyer une photo de leur s\u00e9jour dans ton B&B. Ils vont appr\u00e9cier d\u2019\u00eatre en contact avec toi sur les m\u00e9dias sociaux. Si tu commences de cette mani\u00e8re avec ton propre social army, tu cr\u00e9eras une base positive pour construire dessus davantage. Agrandi ensuite ton r\u00e9seau. Cela s\u2019appelle social inside out.<\/p>\n

Traitement VIP<\/strong>
\nTon arm\u00e9e sociale peut \u00eatre li\u00e9e \u00e0 toi davantege en offrant \u00e0 tes amis des cadeaux comme des offres, des nouvelles et des petits cadeaux. Tu pourras demander \u00e0 tes hyperfans \u00e9galement de r\u00e9fl\u00e9chir pour par exemple un nom pour ta nouvelle chambre d\u2019h\u00f4tes ou pour un nouvel arrangement. Ils voudront bien partager ce traitement VIP avec d\u2019autres personnes. Comme cela ton bed & breakfast rentrera encore de fa\u00e7on positive dans l\u2019attention du r\u00e9seau.<\/p>\n

Peomouvoir de fa\u00e7on g\u00e9ante<\/strong>
\nLa cl\u00e9 pour la promotion g\u00e9ante et sur les m\u00e9dias sociales est : Activation et pas par pas impliquer les bons clients et faire en sorte qu\u2019ils fassent de la publicit\u00e9 pour ton bed en breakfast pour toi. De cette fa\u00e7on ces personnes font de la promotion g\u00e9ante. Que le processus de la boule de neige commence !<\/p>\n","protected":false},"excerpt":{"rendered":"

Les m\u00e9dias sociaux offrent beaucoup d’opportunit\u00e9s.\u00a0Tu pourrais tr\u00e8s bien y promouvoir ton bed en breakfast. Si tu veux introduire ton bed & breakfast dans les m\u00e9dias sociales, nous avons un bon conseil pour toi.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":1144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3091,329],"tags":[469,1718,749,1024,1339,1534],"coauthors":[],"class_list":["post-5224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux","category-promotion-et-marketing","tag-bed-and-breakfast-fr","tag-bedandbreakfast-eu-fr-2","tag-facebook-fr","tag-marketing-fr","tag-social-media_boven-fr","tag-twitter-fr"],"yoast_head":"\nPromotion g\u00e9ante pour ton bed & breakfast sur les m\u00e9dias sociales - Chambres d'H\u00f4tes Propri\u00e9taires Blog | Bedandbreakfast.eu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.bedandbreakfast.eu\/innkeepers\/fr\/promotion-geante-pour-ton-bed-breakfast-sur-les-medias-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promotion g\u00e9ante pour ton bed & breakfast sur les m\u00e9dias sociales - Chambres d'H\u00f4tes Propri\u00e9taires Blog | Bedandbreakfast.eu\" \/>\n<meta property=\"og:description\" content=\"Les m\u00e9dias sociaux offrent beaucoup d’opportunit\u00e9s.\u00a0Tu pourrais tr\u00e8s bien y promouvoir ton bed en breakfast. 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