An increasing group of tourists would like to recreate in a sustainable way. A majority of the travellers considers the environmental policy of tour operators and holiday suppliers while booking and 85 percent prefers to stay in a small-scale accommodation like a bed & breakfast. Which is a more sustainable choice indeed.
New type of traveller
This appears from a research held amongst 520 high educated Dutch travellers by travel organisation TravelEssence. Although this was a Dutch research, we believe that the signalized trend is an international one. TravelEssence identifies a ‘new type of traveller’:
“The familiarity with sustainable tourism is no longer just meant for the traditional backpack/eco-tourists but influences all target groups. With the growth of the number of baby boomers who slowly reach their retirement and search for a more personal and customized way of travelling, a new type of traveller is coming about. These new environmentally aware pensioners – often with a good income – like to combine ecologically responsible activities with good food and pleasant, cosy, small-scale accommodations. For the new traveller a good contact with the host and an accommodation that is part of the complete travel experience are the very things that are important.”
B&B, a sustainable form of recreation
At Bedandbreakfast.eu, we recognize this trend all too well. It is with reason that bed & breakfast – the ultimate small-scale accommodation – has become so successful over the last couple of years. In a B&B you are still in contact with the host and your personal wishes are taken into account. Guests really appreciate this. In addition, bed & breakfast is a sustainable form of stay tourism. For example, nothing has to be built to create an experience: the B&B itself is the experience!
B&B with an environment-friendly label
More and more bed & breakfast work very sustainably. There are various accommodations with an environment-friendly label such as the Ecolabel or Green Key. Other B&B are built completely energy neutral.
Making your B&B more sustainable
Is an environment-friendly label for your B&B a bit too much for you? With a few simple adjustments you can already start to work much more environmentally friendly. Choose green electricity for example, when closing off an energy package for your B&B and install a water saving shower head. Guests also really appreciate it when you serve biological (regional) products at breakfast. Small gestures make a big difference!