An increasing group of tourists would like to recreate in a sustainable way. A majority of the travellers considers the environmental policy of tour operators and holiday suppliers
while booking and 85 percent prefers to stay in a small-scale accommodation.
This appears from a research held amongst 520 high educated Dutch travellers by travel organisation TravelEssence. Although this was a Dutch research, we believe that the signalized trend is an international one.
New type of traveller
“The familiarity with sustainable tourism is no longer just meant for the traditional backpack/eco-tourists but influences all target groups. With the growth of the number of baby boomers who slowly reach their retirement and search for a more personal and customized way of travelling, a new type of traveller is coming about”, says TravelEssence.
“These new environmentally aware pensioners – often with a good income – like to combine ecologically responsible activities with good food and pleasant, cosy, small-scale accommodations. For the new traveller a good contact with the host and an accommodation that is part of the complete travel experience are the very things that are important.”
B&B, a sustainable form of recreation
At Bedandbreakfast.eu, we recognize this trend all too well. It is with reason that bed & breakfast – the ultimate small-scale accommodation- has become so successful over the last couple of years. In a B&B you are still in contact with the host and your personal wishes are taken into account. Guests really appreciate this. In addition, bed & breakfast is a sustainable form of stay tourism. For example, nothing has to be built to create an experience: the B&B itself is the experience!
B&B with an environment-friendly label
More and more bed & breakfast work very sustainably. There are various accommodations with an environment-friendly label such as the Ecolabel or Green Key. Other B&B’s are built completely energy neutral. Do you give preference to an extra environmentally aware B&B address, than click on Bedandbreakfast.eu on ‘advanced search’ and enter the key words ’Ecolabel or ‘Green Key’. Or click in the advanced search on the box ‘Type’ and check the category ‘Ecological farm’.